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_________________________________October 27, 2021_________________________________

Are you aware that TikTok has over 2 billion downloads globally on Google Play and App Store? Anyone who has been on the internet over the past few years has most likely heard of this social video app whose popularity has been soaring. In fact, you may have already interacted with TikTok videos on other popular social media platforms, like Facebook and Instagram, if you aren’t already on TikTok.

Every day, the average TikTok user spends roughly 52 minutes on the app, opening it around eight times per day. This is one of the reasons why more companies are becoming interested in the platform and even encouraging their staff to post videos while at work.

With the exponential growth of this social video-sharing app, brands and marketers worldwide are now opening channels to engage with TikTok users and gain more customers. Creating an effective TikTok marketing strategy requires you to identify your target audience and create intriguing content to develop brand awareness.

TikTok is a social media app that allows users to create and share video content — both amateur and professional videos. This popular video-sharing app, owned by a tech company based in Beijing — ByteDance — lets users produce short-form videos, mostly around 15 seconds. TikTok basically relies on user-generated content to drive traffic, mostly Gen Z, to its platform.

TikTok users have to scroll through the app’s feed to watch and interact with other users on the platform. They can find TikTok videos from any niche on the platform, including DIY videos, pet videos, auto videos, and food videos. The app’s popularity rocketed mainly due to dance videos, where people basically recorded themselves dancing to hit songs on the platform.

TikTok offers various editing effects to spice up videos. It also comes with “like,” “comment,” and “share” buttons. The share button lets users send TikTok videos to other TikTok users or to users of other social media apps, including WhatsApp, Instagram, and Twitter.

If you have a TikTok account, users on the platform can like your videos and follow you to view the content you upload. Additionally, they can also set up alerts so that they receive notifications when you go live or post videos.

What is the Target Audience for TikTok?

Like any other social media platform, you should always create and post content that resonates with your target audience. In the U.S., TikTok has approximately 100 million monthly active users and about 50 million active users daily.

The primary target audience for TikTok is the young population. Remember, this social network was originally created for short-form dance videos targeted at teenagers. The main user demographic of this social media app is the Gen Z population. This generation includes all people born between 1997 and 2012. Most users of TikTok are under 30 years old, with the majority being between 16 and 24 years old.

When thinking about TikTok marketing, make sure your strategies align with your target audience to get the most out of this popular platform.

Why Do You Need a TikTok Marketing Strategy?

Today, many brands use social media to gain a competitive edge over their competitors. An effective TikTok marketing strategy can help you reach a larger audience since you can share video content with your next-door neighbor or a TikTok user at the other end of the globe.

Digital marketing has now become easier given the platform’s ever-growing audience. A practical TikTok marketing strategy can help you to:

The social media platform’s global popularity makes it an ideal place to introduce your brand to a younger audience from all parts of the world